Noida: Massive Fire Erupts At Noida's Private Firm; Firefighters Deployed | VIDEO

A huge fire has broken out at Sham Paints Industries in Noida's Sector 2, with thick smoke filling the sky. Firefighting efforts are ongoing, and officials confirm no casualties have been reported so far.

Noida: Massive Fire Erupts At Noida's Private Firm (ANI)

A huge blaze broke out in a private company in Noida's Sector 2 in the early hours on Friday morning, with a gargantuan column of thick black smoke billowing high into the air that was visible from several kilometers away. Fire trucks sped to the spot, and firefighting operations are on to extinguish the fire.

#WATCH | Uttar Pradesh | A fire breaks out at a private firm in Noida Sector 2. Fire tenders are at the spot. More details awaited. pic.twitter.com/ZZxzAf7nRT

— ANI (@ANI) June 27, 2025

The incident occurred at a private chemical firm, Sham Paints Industries, according to initial reports. Videos from the site show intense flames consuming a building, causing widespread alarm among local residents and prompting a large crowd to gather. Police have also arrived to manage the situation.

The origin of the blaze remains unknown, and officials have not yet indicated any casualties or the severity of the damage. Authorities have arrived on location, with ambulances standing by as a precautionary deployment.

This fire comes soon after another tragic fire that took four lives earlier this week in Delhi's Rohini. On Tuesday night, a four-storey building in Rithala, which had several manufacturing units, caught fire.

The fire-fighting operation at the Rohini location was massive with around 100 staff involved and lasting close to 15 hours, finally ending around 10 AM on Wednesday. Though reports from Delhi Fire Services hinted at the possibility of the fire being caused by a employee's attempted self-immolation, Delhi Police clarified that they have not observed such an act occurring and are waiting for a thorough report from the fire department to establish the actual cause. DNA tests are also being conducted to ascertain the identity of the four blackened bodies that were pulled from the Rithala building, which was said to be run without a fire safety certificate in a high-density residential complex.