Meet Radhika Subramaniam: India's First AI Travel Influencer Who Speaks In...; Remains On Holiday Break Foever

With Radhika, the boundaries of traditional travel influencing are pushed, enabling endless exploration and cultural sharing without the need for physical travel.

Radhika is the latest AI-generated influencer from Collective Artists Network, following the introduction of Kavya, who promotes luxury content. Unlike Kavya, Radhika is designed to resonate with Gen Z, portrayed as a solo traveler who traded a stable corporate job for a life of exploration and self-discovery across India.

According to Vijay Subramaniam, Founder and Group CEO of Collective Artists Network, Radhika is designed to be relatable and authentic, embodying the spirit of a friend who's adventurous and curious. The goal is to create a deeper connection with the audience, crafting a virtual personality that tells stories with heart and makes people feel seen.

An AI travel influencer is a digital persona powered by artificial intelligence, leveraging tools like generative design, machine learning, and natural language processing. These virtual characters are crafted with unique personalities, backstories, and communication styles, enabling them to engage with audiences, share travel experiences, and promote destinations or products. With their ability to produce consistent content and interact with users 24/7, AI travel influencers offer a new and innovative way to explore and experience travel, free from real-world constraints.

Germany isn't new to AI influencers; in 2023, the German National Tourist Board introduced Emma, a digital travel ambassador designed to promote tourism. This AI-generated avatar speaks 20 languages, including English with a British accent, and was launched to engage global audiences through interactive digital campaigns.

Radhika's unique storytelling ability sets her apart in the influencer space, according to Collective Artists Network. Sudeep Subhash highlights her warmth and authenticity, making her a valuable asset for brands. With Radhika, brands can tap into engaging storytelling at scale, while maintaining a consistent voice that resonates with audiences.